Blues rock band Dirty Mountain had something worth celebrating; a Canada Arts Council grant to record their debut studio album. The branding needed to match the music: raw, characterful with some grit.

Taking inspiration from vintage whisky bottle labels, the logo and packaging blend hand-drawn lettering with geometric patterning and rich texture; giving the whole identity a handcrafted, tactile quality that feels both nostalgic and fresh. The result carries across the CD design, cover art, and digital marketing materials for their album launch.