Going with the Flow addresses the significant barriers the costs of menstrual products can have on students, many of whom are challenged with difficult decisions such as choosing between purchasing textbooks, food, or menstrual products. 

Originating in 2019, the Library-led and Camosun Creativity and Innovation grant-funded pilot project provided free menstrual products at the Lansdowne Library. Supported by Camosun Student Affairs in 2022, the popular initiative now supplies menstrual products in six buildings across two campuses.

I collaborated with Camosun College Librarian Robbyn Lanning to design the logo, branding and print and digital collateral for the project.  I combined Robbyn’s idea of the wave behind the word “flow” with distinctive colours, shapes and typography that are mirrored throughout to be recognizable for wayfinding, product signage and informational design across the college campus.